Activating opportunities: ContentActive LLC - bizjournals:

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million in 2009, Gaubert says the recession has led to the partnere program not generating as much businessas “We got too comfortable in 2008 with peopler sending us business,” he says. “Nowq people are trying to find other ways to do the work at alowef cost.” Now, when pitching for business, Content-Active sometimeas brings a design firm alongf as a partner instead of the other way Previously ContentActive usually went afterd business alone. “In many cases, a desigmn partner got work andcalled us,” says Holland-Nelson. we’re getting closer to even.
” Anothert mistake the company haslearned from, Holland-Nelson says, is being more strategixc in terms of seeking — and acceptiny — customers. Early on, ContentActive was “no as focused as we could have says Gaubert. “We went after anything.” Holland-Nelsomn agrees. “If you couldc pay us, you’d be our she notes. Today, things have Now, Gaubert says, the firm is paying more attentionbto “how to get and markeg our products and services out there in a bunch of different In the fall of 2008, luxury retailefr Stanley Korshak tapped ContentActive to help it expand into In providing Dallas-based Stanley Korshak with its online ContentActive is helping the now e-tailer manags its product offerings and content on a daily basis with according to Elaine Raffel, Stanley Korshak’s executivde director of marketing services.
Another new initiative was to launch a mobild CMS program calledMobileActivr 1.0 in March. MobileActive 1.0 lets CMS users change and manage their Websites andall mobile-enableed devices at the same time. The ContentActive CMS is now automaticallhy formatted for mobile devices and is a featured of everynew implementation. Existing customers were upgrade d at anominal rate. According to Gaubert, no othed local companies can automatically formaf content management programs formobile devices. Internally, ContentActivwe has worked to make its staff feel The small business hasprovided 401(k)s and a profit-sharingv plan since its first year.
And, it recentlyu launched an “Employee of the campaign, which includes honoring the firm’s top employee on the company’sx Web site. “We’ve received the most wonderfu responseabout this,” says Holland-Nelson.