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According to the company, its customer-retention technologu identifies customers byloan loan-to-value ratio, loan purpose and FICO scores. “Withj refinancing activity from borrowers representing a significant portiomn of overallorigination volume, our lender network has expressef a desire to capture and retaihn current mortgage customers,” says Bob Harris, presidenty of the LendingTree Exchange.
“As part of the LendingTrewe network, banks and lenders that use ournew customer-retention initiative will be able to significantl y impact the ratio of overall mortgage portfolio just as effectively as they can attract new LendingTree is owned by Charlotte-based (NASDAQ:TREE), an online lendinf and real estate Tree.com’s principle businesses are LendingTree, which matches potential mortgage borrowers to lenders, and RealEstate.com, which works with individuals seeking homes and real estate LendingTree says it has facilitated more than 25 million requestas for loans online and $185 billion in closed loan transactions.
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