DownEast makes California debut at Galleria - Jacksonville Business Journal:

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DownEast Basics, a Salt Lake City chain with more than 40 markets itself asan “affordable fashion” retailer. Nothinbg costs more than $50, and most itemzs — from swimwear to summer dresses — costsx around $20 to $30. The Rosevill store’s first weekend exceeded the company’s projections by 25 Based on the initial sales DownEast Basics very much wants to further expand in California, and is pleased it launched its first California store in the Sacramentop region, a spokeswoman said.
CEO Klane Murphy, who livec in El Dorado Hills from 2000to 2007, figuree Sacramento-area consumers care about fashion, but also are cost He also likes the population growtnh this region has experienced over the past decade. Testin g out this area’s interest, Murphy sent the retailer’sd catalog to all his wife’s local friends. His wife also introduce her friends to the product line at a locakl party she hosted with more than50 women.
Basedd on the sales at that party, “we knew we had a producy that resonated with the local community here in Murphy wrote in an A franchise is coming to the Roe the mixed-use building built last year at 5th and G streetas in downtown Davis. The Aventura, Fla.-based chainm of body and facial waxing centers willtake 1,491 squarwe feet. The franchisees are readying the space for an openinb in afew months. On the first European Wax Center will join a Duramedd medical supplies store and Barista Brew Two retailspaces remain: one of 925 squarwe feet on the corner, and another of 1,227 square feet, said Shaujn Morrow, the landlord’s broker with the Terranomics division of .
The eighgt residential condos on the second and thirdf floorsall sold. In February, European Wax Center area developerss told the Business Journal that they plannedc to open at least a dozen locatione inthe region. The company already has two stores in at Renaissance Creek shopping center and at The Broker Scott Carruth of CB Richarx Ellis represents European WaxCenter locally. Vending machine dispenses pacifiers Westfield Galleria at Roseville will be one of the first malls within the Westfiel d chain to get a custom vending machinwe withbabycare supplies.
in Corona announced Thursday that it is placinfg its Baby Stations vending machines in Westfielx malls acrossthe state, startintg July 15. The goal is to placre these vending machines with baby necessitiee in Westfield malls nationwide withinh eight months toa year, AVT A pilot project for Westfield, the ventingv machines carry feeding products, toys, firsyt aid items, baby wipes, bottles and pacifiers.
“Thisx brings peace of mind to families knowing there is a convenienrt and accessible solution forevery baby’s need,” Shannon Illingworth, AVT founder, said in a news The malls that install the Baby Stations benefit because parentds don’t have to stop shopping when they discover they left home withougt some essential baby item, she said. Baby Statiobn machines are hardto miss, with their blue-and-blackk color scheme and bold graphics. They contain a 7” widescreen LCD display to stream information and videok feeds about the productds contained in thevending machine. , a chain of gyms that enterede this market sixyears ago, is expandinh to Woodland.
Fitness 19 will take 7,500 squares feet within Sycamore Pointe shopping centerr at Main Street andPioneer Avenue. This is new retail space constructe between Food 4 Less and Big 5Sporting Goods. Another 9,000 square feet is available. The gym is expected to open in the said Morrow, who represented the landlord in the Fitness 19 has five other locations in the