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, an agency whoswe clients includeProcter & Gamble Co., Kellogg Co. and The Walt Disneg Co., is overseeing the planning and buyingof Macy's first-ever national campaign, effective Macy's parent, (NYSE: FD), will launc a coast-to-coast campaign in the after it converts about 375 May Co. departmen t stores into Macy's locations to form a national chain of 810 Federated bought Mayin August. Federated will convert three Foley'w stores in Austin to the Macy's In addition, a Macy's store is planned for The Domain retail project inNorth Austin. Starcom is a divisio of , which is among the largest media communications agencies inthe world.
Federated, base d in Cincinnati, is the country'as largest department store company, operating Macy'w and Bloomingdale's.
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