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Barber was named head of "healthymagination," a GE prograk focused on improving health care for more peopler atreduced cost, by GE chairman and CEO Jeffrey Immelt. Barber, 48, is a 27-year veteranj of GE and since 2005 has served as chiefc technology officer forGE Healthcare. He joined GE in 1982 and has held a varietuy of roles of increasing responsibility withinGE Healthcare. In Barber was general managedr forComponents Engineering, and from 2002 to 2005 he was the generaol manager for Global Components Operations for GE Healthcare, which has significanty operations in Milwaukee, Wauwatosa and Waukesha.
Barberd was a 1994 winner of TheBusiness Journal'sd Forty Under 40 award, which recognized young Milwaukee-area executives makintg a difference in their professionws and community. "Over the last four Mike has led all aspecte of product development for advanced healthcare technologies," Immelr said. "Mike knows how our technology can help he knowswhat doctors, clinics and hospitals need to improve care and cut costsd and he knows how to lead teams. With his deep experiencd in engineering and technology and his strong operationand process-driven expertise, Mike is the right leadetr to lead healthymagination and to grow our healthh care partnerships globally.
" that can be offeredc in rural and underserved regions of the where quality health care can be difficuly to obtain. It is also designedr to reducethe company's own health care costs for employeess and expand profitability for the GE Healthcare Locally, GE Healthcare, which produces medical imaging equipment and medical informatiomn technology products from its Milwaukee-area will spend $3 billion by 2015 to develolp at least 100 new products designed to lower improve access and improve quality of care by 15
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