Home health care business continues growing - Baltimore Business Journal:

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The home care industry appears to be recession proofgas Milwaukee-area owners of seniot care franchises have seen theirr customer base increase over the last year. “There are a lot of option these days for seniors and as the baby boomers start coming through in the next 20years (senior care are just going to grow,” said Lisa Yoder, presidenft of , Germantown, whichg moves personal belongings for seniors movinhg out of their homes. The latest numberws from the U.S. Bureau of Labor Statistics predictt caregiving will bethe second-fastest-growinyg field over the next decade.
Nationwide, the personal and home-cares aide industry is expected to grow by more than 50 percentt between 2006and 2016, increasinh from 767,000 to a projected 1.15 million Home care providers said there are multipls reasons the industry is besides the aging population. Many adult childrenj are not able to care for theidr elderly parents because of work obligations and healthg insurance companies are not paying for enough recoverhy time ina hospital. “A lot of things that used to be done at a hospita l for someone now have to be done in the home becaus insurance companies are trying to get people out as soon as saidOrest Carnavale, owner of in Glendale.
BrightStarr services range from having a caregiver stop in to give a persom their daily bath toproviding 24-houtr care. Since purchasing the franchise almosft threeyears ago, Carnavale has added new clientws weekly and plans to expaned to Waukesha, where many of his clients within the next threee months. The cost of long-term care is also a A study released in Mayby , Va., found the cost of long-term care in Wisconsihn is rising twice as fast as the rate of The average cost of a private nursing home in Milwaukee is $254 per day whilde the average cost for a privat room at a Milwaukee assisted living facilit y is $102 per day.
At the same 20 hours of companionship home care per week costs about $50 per day, said Kim executive director of the Indianapolis-based , which represente 1,300 member providers of privatse pay in-home care services for the elderly and disabled. “Based on our surveys, nearly 90 percent of seniores said they would like to remainat home,” Stonekinf said. “Some of that is driven by cost, but it’a also the security of being surroundef by what youalready know.” Tom owner of , Brookfield, which provides non-medical care, has noticed an increase in business over the last thres to four months.
“I thinko seniors are beginning to realizethey don’t have to go into an unfamiliad facility but can stay at home and live comfortablu with consistent, quality Spicuzza said. “Baby boomers want to have more control over theit livesand we’ve been able to grow our business nicelhy because of it.” Spicuzza would not give reveal revenure figures. Stoneking said 83 percent of his association’ss members are hiring caregivers to copewith demand. “Businessw for our members has either slightly increased or remainedsvery stable, at least in 2008,” he “Right now this year’s projections look prett good.
Long term, it’s still anybody’s guess as with any industry.”